Marketing Mix Modelling (MMM) is making a major comeback in 2025 — but this time, it’s supercharged by AI, automation, and access to big data. Whether you’re running paid ads or traditional campaigns, MMM helps answer the golden question: “Which part of my marketing budget is driving actual results?” In this guide, we’ll break down Marketing Mix Modelling into…
In today’s data-driven landscape, understanding how customers interact with your brand across multiple channels is crucial. That’s where multi-touch attribution tools come in. These platforms help marketers identify which channels and touchpoints contribute most to conversions, allowing them to optimize budgets and boost ROI. Whether you’re a startup or an enterprise, choosing the right multi-touch attribution tool can drastically…
AI in Martech: The fusion of Artificial Intelligence (AI) with Marketing Technology (Martech) has revolutionized the marketing landscape, offering unparalleled opportunities for businesses. In this exploration, we unravel the significant benefits that AI brings to Martech, empowering marketers to achieve greater efficiency, personalization, and data-driven insights. I. Enhanced Customer Personalization: AI-driven Martech enables hyper-personalization, where…
