How to Leverage Behavioural Analytics for Better Conversions
In today’s digital landscape, understanding user behaviour is paramount. Behavioural analytics provides invaluable insights into how users interact with your platform, enabling you to make data-driven decisions that enhance user experience and drive conversions. What are Behavioural Analytics? Behavioural analytics involves collecting and analysing data on user interactions, such as clicks, scrolls, and navigation paths, to understand their…