Tuesday, February 17, 2026

MartechIntents

The intersection of marketing and technology.

MartechIntents

The intersection of marketing and technology.

Headlines

Billy Smith

A person indicating martech

Martech Mastery: Tools & Techniques for Better Measurement

Billy Smith05 mins

Measuring the effectiveness of marketing technology (Martech) is no longer optional—it’s a strategic necessity. As organizations continue to invest heavily in Martech stacks to drive engagement and revenue, knowing how well these tools perform is essential for maximizing ROI and ensuring alignment with business goals. This article dives deep into the importance of Martech measurement, the tools and…

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A pic showing strategy

Industry Specific Martech: A New Era of Personalized Marketing

Billy Smith05 mins

In an age where one-size-fits-all marketing strategies fall short, Industry Specific Martech is reshaping how businesses engage with their niche audiences. Rather than applying generic Martech stacks across all industries, companies are now turning to specialized solutions that align with the nuances of their particular verticals—whether it be healthcare, finance, retail, or education. This article dives into…

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