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September 19, 2025
  • Revealed 10 Programmatic Advertising Tools Dominating Now
  • Behavioural Targeting Software for Better AD Accuracy
  • Why Anomaly Detection is the New Tech Superpower
  • Top Cookieless Tracking Tools You Need to Try in 2025
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  • Programmatic Advertising Tools

    Revealed 10 Programmatic Advertising Tools Dominating Now

    19 minutes ago19 minutes ago
  • Behavioural Targeting Software

    Behavioural Targeting Software for Better AD Accuracy

    2 hours ago2 hours ago
  • Anomaly Detection

    Why Anomaly Detection is the New Tech Superpower

    22 hours ago22 hours ago
  • Cookieless Tracking Tools

    Top Cookieless Tracking Tools You Need to Try in 2025

    2 days ago2 days ago
  • ROI Attribution

    How ROI Attribution Drive 10x More Marketing Results

    2 days ago2 days ago
  • AI in Marketing Technology

    What you Didn’t Know About AI in Marketing Technology

    3 days ago3 days ago
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  • CostBenefitAnalysis

CostBenefitAnalysis

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  • Martech Strategy

The Ultimate Guide to Cost-Benefit Analysis

Mikel Adam1 year ago6 months ago03 mins mins

In today’s dynamic business environment, every decision carries weight. To ensure you’re making the most of your resources, cost-benefit analysis (CBA) emerges as a critical tool. CBA is a systematic approach that compares the projected costs of a decision or project with the anticipated benefits. By objectively evaluating both sides of the equation, you can…

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Martech Intents is your trusted source for the latest insights, strategies, and trends in marketing technology. Our mission is to bridge the gap between marketing and technology, helping businesses enhance their digital strategies.

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