Digital Strategy - MartechIntents

Headlines

Intent-Driven Martech: The Missing Link in B2B Growth
6 days ago6 days ago
First-Party Data and Intent Signals: The New Martech Currency
6 days ago6 days ago
The New Martech Stack: AI, Automation, and Intent Data
6 days ago6 days ago
Why API-First Martech Integration Is the Future of Marketing Technology
1 week ago1 week ago
Why Martech Strategy Is Now a Board-Level Growth Priority
1 week ago1 week ago
Building a Future-Proof Martech Strategy in a Privacy-First World
1 week ago1 week ago

Why Your Martech Stack Might Be Failing You Now

Billy Smith8 months ago8 months ago04 mins

In today’s hyper-digital world, marketers heavily rely on their Martech Stack to automate, optimize, and analyze campaigns. However, many teams still struggle with underperformance and tech inefficiencies — not because the tools are bad, but because they’re poorly stacked or managed. Let’s uncover the silent reasons why your Martech Stack might be falling short — and more…

How to Decode the Customer Journey for Better Conversions

Mikel Adam2 years ago1 month ago04 mins

Modern customers interact with brands across multiple platforms before making a decision. They research, compare, pause, and return several times. Understanding the customer journey helps businesses recognize these behaviors and respond effectively. When brands decode how users move from discovery to conversion, they gain clarity. As a result, they can improve experiences, reduce friction, and increase revenue….