Friday, February 13, 2026

MartechIntents

The intersection of marketing and technology.

MartechIntents

The intersection of marketing and technology.

Headlines

intent data

Martech Currency

First-Party Data and Intent Signals: The New Martech Currency

Millie Montena05 mins

Marketing teams are facing a reset. Third-party cookies are fading, privacy rules are tightening, and audiences expect relevance without surveillance. In this new environment, Martech Currency is no longer about volume or reach. It’s about trust, ownership, and usable signals. First-party data and intent signals now decide which brands win attention—and which ones get ignored. This shift…

Read More
Martech Stack

The New Martech Stack: AI, Automation, and Intent Data

Mikel Adam05 mins

The modern Martech Stack is no longer a loose collection of tools. It has evolved into a connected system that reacts in real time and supports revenue-driven decisions. AI, automation, and intent data now shape how marketing teams plan, execute, and optimize campaigns. This article explains how these technologies work together, why the shift matters, and how…

Read More