September 19, 2025
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Marketing Attribution

Google Analytics 4

How To Use Google Analytics 4 For Accurate Marketing Attribution

Billy Smith05 mins mins

Accurately measuring which campaigns drive results has always been a challenge for marketers. With cookies disappearing and customer journeys becoming more complex, attribution is now more important than ever. Google Analytics 4 (GA4) provides an event-driven model that allows marketers to track interactions across devices and channels, offering a clearer picture of what actually leads to conversions….

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A picture showing Marketing Attribution Models

Decoding Marketing Attribution Models for Better ROI

Mikel Adam04 mins mins

In today’s data-driven marketing landscape, understanding where your conversions originate is crucial. Enter marketing attribution models. These frameworks help you assign credit for conversions (sales, leads, signups) across the various touchpoints a customer encounters on their journey towards conversion. By choosing the right attribution model and analyzing the data it provides, you can optimize your…

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