Wednesday, November 4, 2026
What Happens When Marketing and Sales Don’t Understand the Same Customer?
The Hidden Cost of Disconnected Marketing Technology: Why Businesses Need a Connected Martech Ecosystem
How AI Search Is Changing the Way Customers Discover Brands
How Zero-Party Data Is Changing the Future of Customer Personalization

MartechIntents

The intersection of marketing and technology.

What Happens When Marketing and Sales Don’t Understand the Same Customer?
The Hidden Cost of Disconnected Marketing Technology: Why Businesses Need a Connected Martech Ecosystem
How AI Search Is Changing the Way Customers Discover Brands
How Zero-Party Data Is Changing the Future of Customer Personalization

MartechIntents

The intersection of marketing and technology.

Headlines
Marketing and sales teams working together to understand customer needs and improve sales alignment.

What Happens When Marketing and Sales Don’t Understand the Same Customer?

Marketing technology platforms showing disconnected CRM, automation, and customer data systems

The Hidden Cost of Disconnected Marketing Technology: Why Businesses Need a Connected Martech Ecosystem

AI search helping customers discover and compare brands through personalized recommendations and smart search results.

How AI Search Is Changing the Way Customers Discover Brands

Zero-party data helping brands personalize customer experiences based on shared preferences

How Zero-Party Data Is Changing the Future of Customer Personalization

Customer abandoning an online form due to complicated fields and poor user experience.

Why Customers Abandon Online Forms and How Brands Can Reduce Friction

A customer ignoring marketing emails due to inbox overload while brands focus on personalized and relevant email communication.

Why Customers Ignore Marketing Emails and What Brands Can Do About It

SEO content decay showing declining website traffic and search rankings

SEO Content Decay: Why Previously Successful Articles Lose Traffic

Generative AI in email marketing creating personalized email campaigns

Generative AI in Email Marketing: Beyond Automated Subject Lines

Marketing experimentation platforms comparing campaign variations and testing results

Marketing Experimentation Platforms: Moving Beyond Basic A/B Testing

Marketing data clean rooms balancing audience insights and data privacy

Marketing Data Clean Rooms: Balancing Audience Insights and Privacy

Data Governance

Broken consent records affecting customer data across digital marketing platforms

The Hidden Marketing Cost of Broken Consent Records Across Digital Platforms

Martech Intents Editorial012 mins

Digital marketing depends on data. Every personalized email, targeted advertisement, website recommendation, and automated campaign relies on information collected from customers. However, there is one important detail that marketers cannot afford to overlook: whether customers have actually given permission for their data to be used. Consent records help businesses track customer permissions, including what information…

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Martech analytics dashboard showing trading team marketing performance data

How to Overcome Martech Analytics Issues in Trading Teams

Millie Montena08 mins

Marketing analytics can be extremely useful for trading teams, but only when the underlying data can be trusted. A team may have data coming from advertising platforms, CRM systems, marketing automation software, website analytics, and internal reporting tools. When these systems do not work together properly, even a well-designed dashboard can produce confusing results. For…

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