Leveraging MarTech for Growth in Retail Banking
Martech for retail banking: The retail banking landscape is undergoing a seismic shift. Gone are the days of static branch experiences and one-size-fits-all marketing. Today’s customers expect personalized, digital-first interactions, and Martech (marketing technology) is the key to unlocking this new era of customer engagement. What is Martech for retail banking? Martech for retail banking…