August 28, 2025
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Performance Marketing

Best Mobile Attribution

Insider’s Guide to the Best Mobile Attribution Picks

Millie Montena08 mins

In today’s data-driven mobile ecosystem, understanding your users’ journey isn’t just important — it’s everything. With rising competition and tighter ad budgets, picking the best mobile attribution tool can mean the difference between scalable success and wasted spend. In this guide, we’ll break down how mobile attribution works, what features you should care about, and which platforms…

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A picture showing Marketing Attribution Models

Decoding Marketing Attribution Models for Better ROI

Mikel Adam06 mins

In today’s data-driven marketing landscape, understanding where your conversions originate is crucial. Enter marketing attribution models. These frameworks help you assign credit for conversions (sales, leads, signups) across the various touchpoints a customer encounters on their journey towards conversion. By choosing the right attribution model and analyzing the data it provides, you can optimize your…

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