Tuesday, October 6, 2026

MartechIntents

The intersection of marketing and technology.

MartechIntents

The intersection of marketing and technology.

Headlines

Customer Data Platform

CDPs and Martech for smarter customer data management

CDPs and Martech: Why Your Business Needs One Now

Billy Smith09 mins

Customer expectations have changed. People want brands to understand what they need, respond quickly, and provide relevant experiences across every interaction. At the same time, businesses are collecting more customer information than ever—from websites and mobile apps to email campaigns, CRM platforms, social channels, and sales conversations. The challenge is not simply collecting data. The…

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Align Martech Strategy with Business Growth Goals

How To Align Martech Strategy with Business Growth Goals

Mikel Adam010 mins

Marketing technology has changed the way businesses attract customers, manage campaigns, understand data, and build long-term relationships. From CRM platforms and marketing automation to analytics and personalization, companies now have access to more marketing technology than ever before. But there is a common problem: having more martech tools does not always mean achieving better business…

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