Tuesday, October 6, 2026

MartechIntents

The intersection of marketing and technology.

MartechIntents

The intersection of marketing and technology.

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Marketing KPIs

MarTech reports showing important marketing KPIs

How to Decode Martech Reports KPIs That Actually Matter

Mikel Adam011 mins

Marketing technology can generate an enormous amount of data. Open a MarTech dashboard and you may see impressions, clicks, conversions, engagement rates, customer acquisition costs, revenue, pipeline value, retention, and dozens of other numbers. The challenge is not collecting data anymore. The real challenge is understanding which numbers actually matter. A MarTech report should help…

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Martech reporting dashboard showing marketing performance data

Why Most Martech Reporting Fails – And 5 Simple Fixes That Work

Billy Smith09 mins

Marketing teams have access to more data than ever before. Every campaign, website visit, email, customer interaction, and advertising click can generate useful information. But here is the problem: having more data does not always mean having better marketing insights. Many businesses still struggle to understand which campaigns are working, which channels are bringing valuable…

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