Thursday, October 1, 2026

MartechIntents

The intersection of marketing and technology.

MartechIntents

The intersection of marketing and technology.

Headlines

Data Privacy

Open Source CDPs for unified customer data and insights

Understanding Open Source CDPs: A New Era of Customer Insights

Millie Montena010 mins

Customers interact with brands through more channels than ever before. They browse websites, open emails, use mobile apps, make purchases, interact with advertisements, and contact support teams. Every interaction creates valuable customer data. The challenge is that this information is often spread across different platforms. A CRM may contain customer details, an analytics platform may…

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Customers Privacy and secure MarTech customer data protection

How to Protect Your Customers Privacy When Using MarTech

Millie Montena010 mins

Marketing technology has transformed how businesses understand their customers, personalize experiences, automate campaigns, and measure marketing performance. From CRM platforms and marketing automation to analytics, AI, and customer data platforms, MarTech gives businesses access to valuable customer insights. However, greater access to customer data also creates greater responsibility. Customers expect businesses to handle their personal…

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